Modern Websites for E-commerce in the Real World

While the Web has provided increased capabilities, success for real-world ecommerce requires taking a measured approach. In this session, you'll hear how some ecommerce companies are tackling challenges like organizational complexity, legacy code, measurement, prioritization, and more to provide better experiences to their web users and prepare for future needs and demand. You'll also learn how AMP and PWA have played a role in shaping these modern consumer journeys.